What did the grape say when it was rolled over by a beer keg?

Not a word - all it did was “wine”!

What we drink says a lot about who we are – if you believe the marketing companies who target the mass markets with multi-million dollar commercials and campaigns. But how much can this information be trusted?

Enjoying both beers and wines is not a mutually exclusive pastime – I personally drink both and conform with neither stereotypical image of either drinker – I’m not a young stud hanging out with great looking babes in a bar while ice-cold longnecks are guzzled by the truck load nor a wrinkly, liberal-looking, spectacle-wearing foodie with leather patches on my elbows.

The global cultural significance of wine and beer is due mostly to their extremely long histories. Who actually invented beer and wine is lost in time, but both originated from the Middle East and probably have been made since Neolithic times (around 5000 B.C.) – certainly the ancient Egyptians and various empires based to the East of the Mediterranean Sea have documented wines and beers as well as irrefutable archaeological evidence.

Certainly in those ancient times, there was no such thing as an NFL or Nascar event while cheese & wine parties were not exactly on the social menu. The division of potential consumers using marketing, and by extension, social stereotypes for beer and wine markets has created a false picture of who actually drinks them. Since wine producers in California started making headway in international markets bck in the 80’sWine was the alcoholic drink of the masses in Europe and not the upper crust – beer was drunk as water, simply because it was safe to drink due to the alcohol content and in fact, beer was not brewed for the purpose of getting drunk, at least, not in the beginning but to purify water.

Mass production of beer really started in the 20^th Century – in previous centuries other forms of alcohol dominated demand for getting smashed – and wine was one of the dominant beverages. With the coming of mass production also came mass marketing and in the case of beer, blue collar workers became the targeted demographic hoping they would want an ice-cold beverage after a hard day’s work. Girls, cars, smiling friends and being Mr. Popular in the bar were all part of the marketing mix thrown at potential beer drinkers being sold on fizzy, yellow brews. The self-owned breweries that have a good brew have been left out of the mainstream beer industry but appreciated by beer aficionados.

Marketing perception is rarely an accurate reflection of reality, if you consider that wine was discovered probably at an earlier date than beer from the archaeological evidence, wine would appear to have been the caveman’s first choice of fermented brew. If a caveman preferred wine to beer, this hardly matches the marketing perception that beer drinkers do not have taste nor being a hard-working macho-man precludes you from enjoying wine. Wine is also more potent than beer for those who wish to see who can get drunk the quickest.

On the other hand, wine experts and followers will probably point to the labor and skill which goes into creating a fine wine – the reality is that brewing beer also requires just as much artistry and imagination as producing a good bottle of plonk. The plethora of small breweries and family-owned brewers that have maintained their tradition for generations gives testimony to the great diversity of skill, taste, and ingenuity when it comes to making the best alcohol possible.

The bottom line – downing a beer or slurping a wine is not predetermined by social status or marketing categorization – it all comes down to one thing no matter who you are or what you do – your own taste.

By Mark Trumper, the guiding force of MaverickLabel.com, the Internet’s leading provider of labels, custom stickers and custom wine labels. From asset tags, to shipping labels to custom wine labels, MaverickLabel.com can provide all of your label needs. Call 1-800-537-8816.

There is nothing like a bottle of wine to make yourself relaxed after a hard day’s work or sitting at dinner with families and friends especially when there is something to celebrate. Red wine can be very beneficial to your health and it really does a good number on your heart. But do you know that there is something more delicious and healthier than that you use to buy at your liquor store? Yes, there is and it could be right there back in your own backyard. You see, these days, many people are very enthralled at the idea of learning how to grow grapes right in their own backyard on their own and would definitely want to turn their house into their very own personal mini-Napa Valley.

There is a big difference if one can learn how to grow their own grapes. First of all, if you love wine and the health benefits that you can get from it, then, it’s time you learn how to grow them by yourself and learn how to make your own red wine. You know how much is one bottle of wine from the liquor or grocery store, right? Well, then, if you can make your own wine, that would save you a lot of money and furthermore, you are confident that your own red wine is more natural and safe compared to what you are buying, right? Growing wine grapes is practically easy right now because on the Internet, a lot of websites are promoting lots of book guides, online tutorials and other learning tools to help you out with the growing of grapes. You just need to first read some product reviews on these different tools and pick one which you think is suited to your preference.

Another reason why you should try to learn the “art” of growing grape vines is a lot of people would also like to enjoy the benefits of eating fresh grapes and drinking healthy red wine and if you can learn all these things, you might as well put up your own liquor store strictly selling nothing but all kinds of wine, a sort of “healthy liquor store”, so to speak and people will gladly patronize your product, knowing that they are healthier than what is commercially available.