The song is All the Wine

The greatest song of the decade, some say.

Not sure what this James Brown album cover has to do with it, though.

Noah in the cold room talking about Community Crush.

The first episode of a new mini-series.

“Swish Your Wine like Mouthwash!”

Gary Vaynerchuk, host of the wildly successful daily online show Wine Library TV, which has some 60,000 viewers, with traffic that greatly exceeds industry Goliath, the Wine Spectator, came by the Beet.TV studios one night for some wine tasting basics.

Smelling the wine is key — as is swishing it like “mouthwash.” Well, the wines Gary brought over were certainly nothing like mouthwash. Gary really knows his wines and takes a very direct approach to sharing and teaching — there is not one bit of snobbery.

This young New Jersey wine merchant, who started his show a few years ago, has become a celebrity and is poised for stardom.  He has even been signed by the Hollywood power talent agency CAA. Not sure how his career will unfold. A big TV series, maybe “Top Sommelier?”

Here he turns on some folks to  some great Chianti, cabs and other nice things to rinse with.

Gary Vaynerchuk jumps into four wines that have a little Halloween twist to them and is excited about seeing how the wines show.