The 2008 edition of Beaujolais Nouveau wine is here, and vintners hope it will lift spirits despite the financial crisis and a dismal crop.
“The Beaujolais Nouveau is not expensive, you can buy a bottle for four to six euros ($5-7.50). It’s profitable in times of crisis,” said Daniel Bulliat, a vintner and president of Beaujolais-Beaujolais Village winemakers association.
Vintners hope the festive atmosphere surrounding Beaujolais Nouveau’s release will bring some joy after a soggy summer that saw some of them lose their entire harvest. It was the smallest crop since 1975.






